Research

Using Contextual Embeddings to Predict the Effectiveness of Novel Heterogeneous Treatments, with Paul B. Ellickson, Wreetabrata Kar, and James C. Reeder, III. (Revise and Resubmit at Journal of Marketing Research, Preparing for Resubmission)

Deep Learning-based Estimation of Dynamic Discrete Choice Models with an Application to the Expansion of Walmart, with Paul B. Ellickson.

Variational Inference and Deep Learning-based Estimation for Stationary Dynamic Discrete Choice Models, with Paul B. Ellickson.

Designing Cancellation Policy for Perishable and Capacity-constrained Products: the Case of Airbnb, with Paul B. Ellickson and Yufeng Huang.

When Linear IV Estimator Fails: Avoiding Pitfalls in Causal Effect Estimation in Targeted Marketing, with Paul B. Ellickson and Ziyao Tang.

Credit Card Adoption and Targeting: Exploring Synergy between Retailing Service and Financial Service, with Ziyao Tang and Paul Ellickson. (Preparing for Submission, Wharton AI & Analytics for Business Data Grant)

Forest-based Synthetic Control with Multi-valued Treatment and Staggered Adoption: Application to B2B Sales Promotions, with James C. Reeder, III. 

Influencer Co-creations for Solving Cold-Start Problems: Evidence from TikTok, with Yulin Hao and Liuyi Ye.

Information Disclosure, Social Interactions and Polarization: Evidence from Zhihu, with Huaxia Rui and Ziyao Tang.

State Dependence and Targeted Promotion, with Ziyao Tang.

Dynamic Adoption with Strategic Complementarity